Building a ₹3,000 Crore Business, PC Musthafa, Founder, iD Fresh

This week’s episode is about meeting India’s breakfast king who created a Rs. 3,000 crore business from idli, dosa batter & much more as we welcome PC Musthafa, founder of iD Fresh Foods, to the Neon Show!

Were iD Fresh PIONEERS In Selling Batter In Stores?

Why Don’t Indians TRUST Packaged Foods?

Why Did Idli/Dosa Become So Popular Around The World?

All these EXCITING topics and more in this WONDERFULLY GENTLE conversation. A deep dive into what makes iD Fresh a powerhouse in the Indian batter market & how PC Musthafa became the man he is today… Tune in NOW!
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🎇CHAPTERS
00:00 - Precap
00:43 - Welcome To The Neon Show!
01:13 - Introducing PC Musthafa, founder of iD Fresh Foods!
03:21 - Creating His First Startup At Age 10!
04:06 - DIFFICULT Upbringing in Kerala
06:06 - Understanding The Value Of Money Amidst Poverty
20:07 - What Was His FIRST Job?
25:46 - HOW Did iD Fresh Foods’ Journey Begin?
39:50 - Why Did Idli/Dosa Become So Popular Around The World?
43:22 - Were iD Fresh PIONEERS In Selling Batter In Stores?
49:10 - Why Don’t Indians Trust Packaged Foods?
50:02 - Have Indians Become Too Westernised With Their Food Consumption?
52:30 - What Products Will iD Fresh Launch Next?
56:32 - What Is The Delivery Model For iD Fresh?
58:27 - How Are Food Habits of Gen Z Evolving?
1:00:22 - How Is Technology Playing a Role on Food Habits Of Indian Gen Z?
1:05:23 - History Of iD Fresh’s Growth!
1:10:10 - Concluding Remarks

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Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journeys from our startups but lacked the experience of building 1-10 journeys.

Hence was born The Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.

We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.

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🎇Hashtags🎇
#startup #entrepreneur #podcast

[siddharthaahluwalia]

Loved recording this episode with PC Mustafa

[adityabidarikote]

That's the speciality of Bengaluru, there are so many rags to riches stories. This is one among them.

[Lifewithmau]

Super humble, great to see someone say that business can be successful keeping moral values intact 😊

[oisikabhanja]

ID has been my favourite brand since I moved to Bengaluru. This conversation made my day! So much to learn from him! Kudos!

[abithibrahim]

This guy is so humble. And no gimmicks on words as well . Mr musthafa shared a fairy tale story for young entreprenuers.

[StartupIndia]

This guy is super humble... what an episode!

[RS]

Excellent episode and PC musthafa is so humble and down to earth 😮

[financetutorial]

Have seen Total 500+ podcasts till date incl all yours. This one is heart touching 💫💫 He is such a humble personality. Truly diamonds are formed under pressure.👌

[binuzbis]

It's understandable to feel that the questions posed by the host were simplistic or not as in-depth as expected. Crafting questions that reflect the depth of the guest's expertise would enhance the conversation, ensuring that the audience gains a more profound understanding of the guest's remarkable insights and experiences

[Sankar_p]

Product quality is top notch. We even like it more than the home made ones.

[nirmalasubramanian]

A big salute to PC Mustafa on this journey. We always look out only for iD products- very good quality. Such a humble, grounded and inspiring individual. May God bless him with success and happiness always!

[harshadeepvattikunta]

Pls bring ID back to USA, we INDIAN students really need it.

[sujitsurendran]

Came here after Raghuram Rajan mentioned Mustafa in his interview

[shrikantbentur]

Mr. PCM is an innocently intelligent and very nice person ❤

[aditpalicha]

Very informational' more guests like him required 🙏

[mukilan]

I've come across so many podcasts on other channels this is my 1st view to your channel, I became a instant subscriber
truely inspiring, I always look up people who comes with humble roots, this Man is one Gem <3

[samhi]

Such an underrated podcast. Should have more than a million views.

Ranveer's podcasts with stupid Bollywood celebrities get millions of views. Shows which direction Indian youth is heading.

[farzufables]

thank you so much for interviewing him. his story is very inspiring and he is very humble and down to earth

❤

[madamballiyilemanorogi]

What a lovely man! Deserves every bit of success he's having.

[ksajazahmed]

One of the best and most inspirational podcasts I've seen in recent times. Thanks for NEON. Really in recent times it's difficult to see an entrepreneur with such humbleness and clarity in their approach.