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10 Stocks GenX Investors are Buying NOW

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Using a survey of brand intimacy, I've found the 10 companies the GenX generation love and the stocks they will take higher. I looked to the returns of the most followed Gen X stocks over the past ten years, starting in 2013 when GenX was putting that growing income into its favorite stocks. Over the last decade, the stocks have produced an average 16.5% annualized return, well above the 11% return on the S&P 500 and four of the stocks more than doubled that yearly return.
And of course, past returns don’t guarantee the future but GenX still has strong income growth that could boost these stocks. We see in research by the Brookings Institution on annual income by generation with GenX. GenX is expected to see its total income continue to grow, keeping pace with the millennials all the way to 2030 around $18 trillion.
These kinds of intimate brands, the ones most followed by consumers, more than doubled the profit growth of Fortune 500 companies in the ten years through 2018, all from that sense of loyalty.
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Joseph Hogue, CFA spent nearly a decade as an investment analyst for institutional firms and banks. He now helps people understand their financial lives through dividend stocks, investing and ways to make more money. He has appeared on Bloomberg and on sites like CNBC and Morningstar. He holds the Chartered Financial Analyst (CFA) designation and is a veteran of the Marine Corps.
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