How To Guarantee Results When Clients Ask

What's a fair rate to charge based on a big ambitious goal? How much money should you spend to accomplish the results? If clients ask, how can you guarantee results? This episode, we revisit our most popular video where Chris discusses how to price projects with guarantees.

In this video, Chris shares how much he would charge to guarantee results and how he would approach it with a client. He gets creative with payment that would correlate to the results he gets if they're unable to guarantee it.

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:

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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[aminemaamir]

I love this approach, "You guys sell what you do. I sell what the world can do" Amazing, thanks for sharing 😍

[JesseCervantes]

I had a similar situation taking on more risk. I 10x my normal rate, but took all the risk of getting royalties from every time the design is printed vs billing per project. So if no one purchased their product, I wouldn't make any money. It has been a few months, and I have already surpassed what I would have made if I charged for just the project. Sometimes you gotta risk it, or find an alternative payment plan that works for both parties.

[MrAcuarious]

“You sell what you do, I sell what the world can do” Chris Do
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The whole point of be an entrepreneur!

[Gautam-dbkm]

I guess I’ve seen the full video but just this part hits me hard every time. This particular part of the video has helped me ask the right questions and make the client understand why he/she should be spending that amount. If they don’t want to, why shouldn’t they expect results (atleast from me)! Thanks for this Chris! Love from India ❤️

[JamesParsons]

Really like these small bite-size pieces of content

[AbhinavRege]

That last line.. you sell what you can do I sell what the world can do... 💯💯💯

[mrbennett]

You sell what you do, I sell what the world can do.

That line is an entire book's worth of wisdom by itself.

[italoruz]

Explain clearly what you sometimes know and have in mind, but do not know how to express. Well done Chris

[Brian_Chui]

Chris Do is the “Client Whisperer”. He understands and speaks the language of clients, and he handles them every single time.

[ribhisaleh]

This guy is a genius in deal making, period! Would love to read a book by him about the art of deal making!

[milmarcin]

What an awesome finish - "You sell what you can do, I sell what the world can do"

[docterflowers]

Ok I'm just starting out and I can't afford your courses right now. But still I feel like I'm missing out big time by not joining you guys. These 4 mins just covered me from the biggest fear I have about clients. I'm genuinely thankful to the entire TheFutur Team.

[Pewdieguey]

Sell what the world can on so many levels.💥💥🚀🚀

[EhteshamShahzad]

Can we get the longer version of this video? :D

[Honorou]

The full video from which this nugget was made is the first video that I saw from The Futur. I am very thankful for everything that I have learnt because of you, Chris, and the entire team from The Futur! I also had the courage to quit my job so I can work full time on my dreams and, hopefully, help the world become a better place.

[MarketingHarry]

People should really be educated about investing their money properly, so they can have a realistic business approach. Btw, I am a capricorn too. 😉

[designbeyondart]

Great strategy!
Seal the deal and get the best guys to execute.

“I sell what the word can do”

[pouyankiani]

These shot videos are amazing and very engaging.

[danh.]

“You guys sell what you do, I sell what the world can do” is one of the most paradigm shifting things I’ve ever heard. 🤯

(I’m new around here 😂)

[samvlogs]

how many times I had seen this part last year. Thanks for making it a clip.