NEW Google Ads Update (This Changes Performance Max)

In this video I go over the new Google Ads update to Performance Max priority and how PMax now behaves with Standard Shopping.

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[KeywordResearchSimplified]

*Thanks for keeping us ahead of the curve!*

[wilcodenbrok]

Yes please let me know the outcome of your tests!

[Justin_Jnado]

Please make a new update video too with

Say you have your PMAX running, how to optimize further

Say you uploaded max all assets possible, search, videos, product feed etc

How often budget changes / how much maximum budget change etc?

How long to optimzie everytime? Etc

I'm an Affiliate. i am running google search ads to promote ecommerce affiliate products. Can i use Performance Max campaign as an Affiliate?

[ShuvoImtiazDigital]

This change levels the playing field between Performance Max and Standard Shopping campaigns—now it's all about ad rank, not automatic priority. If you're running both, double-check your bid strategies, especially with dormant campaigns.

Great news for those who prefer more control in Standard Shopping!

[aviadstark]

I do think that this could be awesome for using pMax as a catch-all and take advantage of the power pMax has with retargeting at a much more aggressive ROAS - I think it's super interesting...

[Jo-vz]

Hi Austin, thank you for your valuable information, , may i ask you
-how do you structure a e-commerce store that have huge brands in it like LV, Dolce& Gabbana, etc..and different big prices between 3000-5000$, , regarding to Google Ads
I feel lost totally :/
-how many campaigns do i have to have?
-what suggestion of a daily budget you recommend for this case?
-Do also you suggest to run search ads campaigns(i will not exclude the brand terms in P.max) and catch all shopping ads along side with p.max..?

[emilyedrumm]

How do you expect this to impact the competition for shopping ads? If I'm no longer running a standard shopping campaign because PMAX has been outperforming, should I expect to see an impact in general shopping competition?

[anhadsingh]

I have 3 different p max all different countries is that bad too ?
google ad rep told me to do Presence or interest: People in, regularly in, or who've shown interest in your targeted locations" to "Presence: People in or regularly in your targeted locations" which should prevent your ads from serving outside of targeting locations.
should i do it ?

[Jacky-Boy]

seems a really odd change for Google to make, having made clear their move towards less user optimisation, less control, less transparency, more automation etc.