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Igloo's Creative Breakthroughs: Outliers Episode 2
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Welcome back to Outliers! In this episode, we explore the incredible journey of Igloo Coolers with Common Thread Collectives. Over four years and 10,000 ads, we unveil the outliers that made Igloo's ecommerce growth exceptional.
Discover the power of the Dynamic Product Feed as the backbone of successful campaigns and the second greatest ad of all time – a static image breaking norms with a 94x spend above average.
Learn the importance of brand positioning, product development, and photography in creating outliers. Join us on this exploration of advertising diversity, where every brand has its unique path to success.
Like, subscribe, and hit the bell for more Outliers – where extraordinary ads build legendary brands.
Discover the power of the Dynamic Product Feed as the backbone of successful campaigns and the second greatest ad of all time – a static image breaking norms with a 94x spend above average.
Learn the importance of brand positioning, product development, and photography in creating outliers. Join us on this exploration of advertising diversity, where every brand has its unique path to success.
Like, subscribe, and hit the bell for more Outliers – where extraordinary ads build legendary brands.