Podcasting for Membership-Based Organizations

Leveraging Podcasts for Membership Organizations: Adding Value and Building Community

The script discusses the significant advantages membership-based organizations could harness by incorporating podcasts into their community engagement strategies. The speaker shares personal anecdotes to underline the intimate nature of podcasts and their potential to foster a stronger connection with members. Emphasized is the idea that members are more inclined to actively anticipate and consume podcast content over traditional newsletters. The speaker also touches on the reluctance of some organizations to invest financially in podcasts despite the potential for substantial engagement and revenue generation through sponsorships. Highlighted is the unique opportunity podcasts present for keeping members engaged, especially when in-person interactions are limited, and the potential revenue benefits for associations willing to explore this medium.

00:00 Introduction to Leveraging Podcasts for Membership Organizations
00:14 The Personal Connection of Podcasts
01:00 Why Podcasts Over Newsletters for Membership Organizations?
01:29 The Financial Logic of Podcasts for Associations
02:03 The Power of Voice in Building Community
02:46 Conclusion: The Untapped Potential of Podcasts

Helping Associations make better podcasts and tell interesting industry and member stories.

My name is Mike McAllen. I’m an event and media producer and I run a production company based out of the San Francisco Bay Area. This channel teaches you everything that I’ve learned from my years of creating onsite at annual meetings or virtually for clients.

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