[9th NBMC] A Conjoint Analysis Study on Consumer Preference Between GCash and PayMaya

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Title: A Conjoint Analysis Study on Consumer Preference Between GCash and PayMaya

Authors: Arlljju Ian L. Arboleras, Rachel Angel F. Arguillas, Kate Alesson A. Laurente, Rona Victoria B. Pepito, Ivy Claire N. Sabalde, Kathryne Honeylyn C. Sia, Kimberly B. Sy, Serena Rhene T. Sy, Ron Anthony Y. Tablizo, and Angelo O. Burdeos
  1. National Business and Management Conference
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