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Golden Threads: E-Commerce Redefines Trade
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Malaysian entrepreneur Hanis leveraged Belt and Road cross-border e-commerce to elevate his camping gear startup into an industry benchmark. Harnessing Chinese supply chains and logistics networks, the brand went from facing sourcing challenges to gaining market leadership through festival sponsorships and innovative auctions, illuminating the digital trade transformation of SMEs.
Malaysian entrepreneur Hanis leveraged Belt and Road cross-border e-commerce to elevate his camping gear startup into an industry benchmark. Harnessing Chinese supply chains and logistics networks, the brand went from facing sourcing challenges to gaining market leadership through festival sponsorships and innovative auctions, illuminating the digital trade transformation of SMEs.
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