Genesis GMR-001 Hypercar Unveiled

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Alongside the announcement of #GenesisMagmaRacing, the #Genesis GMR-001 Hypercar was unveiled.

With the new vision for the future of high-performance luxury, Genesis is ready to start a new venture. Supported by Hyundai Motorsport GmbH, Genesis Magma Racing team will make its debut in World Endurance Championship (WEC) in 2026, followed by participation in IMSA SportsCar Championship (IMSA) in 2027.

Ready to ignite a new era in motorsport. Stay tuned for our next exciting journey.

*Prototype model shown.

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More from Genesis USA:

Genesis is a design-focused luxury brand that embodies the philosophy of Athletic Elegance. The Genesis product lineup consists of the award-winning Genesis G70 sports sedan, the Genesis G80 midsize luxury sedan, being named “Most Dependable Midsize Premium Car” 2 years in a row by J.D. Power, our flagship Genesis G90 full-size luxury sedan, the first-ever all-electric Genesis GV60, the first-ever Genesis GV70 SUV, and the luxurious Genesis GV80 ushering in a new era of what a modern luxury SUV should be. The Genesis vehicle provides simple elegance, athleticism, and sophistication. For multiple consecutive years, Genesis was ranked the highest among all premium automotive brands in the J.D. Power U.S. Initial Quality Study, which examines new vehicle ownership experience. The car is just the beginning. Welcome to Genesis.

#GenesisUSA #GMR #GenesisMotorsport #GMR001Hypercar #Hypercar
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Animator: "How much camera shake do we want?"

Genesis: "Yes"

endaman
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I've liked the idea of Genesis from the beginning, great to see that amounting to something in the actual motorsports world. Best of luck!

BrannonAerospace
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From the ashes of Jaguar, Genesis has risen. Best of Luck guys excited to see where you take this.

kiryukazuma
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A car made for the Le Mans race. Engine: V8 3.2 twin turbo (Hyundaily production). The engine may change, and it is not for sale as it is a racing car that is being released this time.

sonyaburkholz
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what a W, cant wait for yall to be on the grid with this beauty.

stormapex
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Sweet! 1st Korean manufacturer to enter the top tier endurance racing! Good luck team Genesis! 😊

gtone
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That v8 is music to my ears
Thank you genesis for letting us enjoy life in a world of evs and v6s

AriaGoodarzi
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As a Jaguar salesman, yeah we are cooked 😂

TheVPumpkin
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Thank you Genesis to make this design so incredible😉

FernandoGameplays
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Very excited for this new chapter of genesis. I’ve seen the potential and the real dedication Hyundai and Genesis have put into motorsports first hand. They’ll be going places if they keep up the hard work

KevinReillySV
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Bravo Genesis! In an age where automakers are scared or doing something no one asks for, you guys are pushing the boundaries. Good work can't wait to see this baby on the Ring

asiftalpur
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Wow. This car is gorgeous. I can’t wait to see it on track day

GearshiftCreations-uv
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I'm going to support you on the grid Genesis ❤🎉

asphaltking
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Incredible car, impeccable marketing. If I was jaguar, I’d be taking notes. Can’t wait to see Genesis in WEC! Makes me want to buy a Genesis…

Jack-ecsl
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Been hyped to see what yall bring. Let’s go

asimplepie
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I will root for Cadillac, but am glad you're here. EXCELLENT

devnull
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Glad to see you guys, welcome to the WEC family

aknx
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Lets go genesis please join this year to complete the amazing line up

Thriseeker
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Always glad to see another manufacturer in the WEC!

FLS
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Genius your going in the right direction to recognition keep going

acethehuskyhusky