How to improve Quality Score for better Google Ads performance for your small Business

Yes, there are so many factors that contribute to having a successful PPC campaign for your business, some quantitative, others qualitative. But it all boils down to how good your Quality score is which in turn determines your Ad Rank. Ad Rank is how higher or lower Google places your Ad in Search results.

What then is a Quality score?, Quality score is a scale Google uses to measure the relevance of keywords used in an ad copy.

Google uses 3 factors to determine your Ad Quality Score, they are:
Expected clickthrough rate (CTR): How likely will your ad will be clicked once it is shown in search results.
Ad relevance: How closely your ad matches the search term of the user.
Landing page experience: How the page you are driving the traffic to is related to the keyword you are using.

Having a good quality score puts your ad ahead of your competitors even with a lower bid. Therefore it is very important for businesses to optimize their Quality score rather than just increasing their bid. How to improve Quality Score for better Google Ads performance for your small Business
__________________________________________________________________________________________
Other Videos:
__________________________________________________________________________________________

Helpful URLs: