100% Analog

Located about 20 miles northwest of Nashville, Fry Pharmacy Recording is an analog playground, featuring multiple tape machines, vintage processors and mics, and a very cool vibe. Take a video tour of this cool and funky studio.

Discover the best of Audiofanzine each week in video :

[frypharmacyrecording]

This studio moved to Memphis, and is now named Memphis Magnetic Recording Co. Look them up! The last I heard the old Fry Pharmacy was turned into a clothing store.

[zanerichter]

At about 5:30 I noticed that even this video was analog recorded by the tape artifacts on his face... LOL!

[greengo]

that's the best snare sound i have ever heard...sounds so true!

[Doggyito]

Sounds amazing. That's a lot of vintage gear and moola

[astrazenica]

They could at least record the soundtrack in analogue and offer it to us on tape or vinyl for true 100%

[suedelacy]

I can't wait to record here one day!

[astrazenica]

Studio mixes recorded on tape still sound the best imho

[zatoichiable]

analog means Real. Real means imperfection.

[Djtonydraper]

Wow!! Heaven..
Nothing like analog..
Nothing!!

[ДДД-йы]

I think most important is the MATERIAL, than devices and studios.

[TougeAttackAW]

Did this go on to become Memphis Magnetic Recording Co? Noticed the desk and Ampex MM1200 machines are the same

[e.apollis]

11:35 what is the Focusrite doing alongside the classics?

[RiotHomeRecording]

Awesome gear! The Sphere console is NOT fully Transformer balanced in & out as mentioned it has UNBALANCED inputs his is modded to be balanced.

[gavinvonmeyer]

Analogue hits the ears and heads for the soul same time.... Digital stops by the ears and bounces off.

[danielj]

What's the band name (band playing in the beginning) please?

[danielbelforte]

Awesome Video!! I would really love to know how you hooked up your Fender Reverb Tank into your set up. I have the same tank but have tried several things without luck. Thank you in advance!

[AnotherWorldYT]

That snare could use some tuning, but all that aside this is a real cool environment! Drums that rough could not sound as pleasing purely on digital.

[richavok]

Still ones and zeros I wish I could listen from tape

[analogdragon]

I just wish the recording of the video was better, audio is so low.

[brentfisher]

4:14 A three track recorder would be useful for Commodore 64 SID type music in Stereo, you'd have the left, right, and center channels of the emulated chip. Of course if the SID music uses digital samples, you'd need 4 tracks, then. At 7:10 in todays music they don't bother to bandpass the compressor drive signal and every time the bass drum hits the music pumps and breathes--its the loudness wars. Music recording is more of an art than a science. I have a $20 RTL-SDR USB dongle that can record higher frequency range then even a 45 IPS linear tape recorder (it can record the actual decodable file waveforms off of 1.44 MB PC floppy disks), complete with every bad note and stuttered vocal--and will have all the soul and warmth of a toilet roll phonograph cylinder hung in the outhouse with the paper facing the wrong way. My ordinary JVC TD-V66 cassette recorder makes music sound better even though it only goes at 1-7/8 IPS. Digital is if you want to preserve signal accuracy...while analog is there to make it sound different in a much more pleasing artistic way. Sometimes that rim-drive ClockWork Orange minicassette sound may be just the effect you are after.