Doriane van Overeem on 'Dry Clean Only'

Should we really 'Dry Clean Only'?

“Suppliers are putting 'Dry Clean Only' on the label because they don’t want to take any responsibility if the garment is ruined. But most of the time when it is written 'Dry Clean Only', you could actually just wash it at a lower temperature in a washing machine.” - Doriane Van Overeem

Doriane van Overeem is one of the revolutionary designers challenging care labels in the Care Label Project. She is a Belgian designer who graduated in June 2013 from La Cambre Mode, Brussels. Committed to offering hyper-local and Belgian production that challenges mass consumption and fast fashion, her aim is to make consumers buy less and buy better.

The Care Label Project was initiated by AEG and partners from the fashion industry.