Jargon buster: What is Naver Café?

Показать описание

Naver Café is a hugely popular forum in South Korea.

The purpose of Naver Café is to build communities around common interests, and provide a space where members of these communities can share content with one another.

There are 25 main categories in Naver Café, for example Games, Lifestyle and Religion, and each of these categories has on average five sub-categories. No matter what your brand does, there will be a relevant category on Naver Café!

If you want to succeed in South Korea, it’s highly recommended that you create a Café. Here, you should post content at least once a day and engage in conversations with your members.

Don’t just use it as a promotional tool, but try to build a community. This will not only allow you to boost your brand awareness and build relationships with your potential customers, but it will also bring SEO benefits.

Naver is the dominant search engine in South Korea and it very often places relevant Naver Cafés high up in its search results.

Do you have any terms that you’d like us to cover in Jargon Buster? Let us know in the comments below!