Is Google Partner Status Worth It?

I've been a Google Partner since 2021, and I often get asked if it's really worth the effort.

In this video, I break down the four requirements for Google Partner status:
1. Manager Account (MCC): This is free to set up and essential for managing multiple Google Ads accounts.
2. Certifications: You'll need five Google Ads certifications: Search, Display, Video, Shopping, and App. If you're a solo practitioner like me, you'll need them all. Agencies can often divide these among team members.
3. Ad Spend: A minimum of $10,000 in ad spend over the last 90 days (roughly $3,500/month).
4. Performance: Maintaining an optimization score of at least 70% across your manager account.

So, is it worth getting those five certifications and maintaining Partner status? My opinion? Yes.

If you're serious about Google Ads, the certifications won't take long, and the badge adds credibility. If you're on the fence, go for it. It certainly doesn't hurt your business.

This is an excerpt from episode 56 of the Inside Google Ads podcast. You can catch the full episode on Apple, Spotify, YouTube, or wherever you get your podcasts.

#googleads #googlepartner #smallbusiness #marketing #digitalmarketing #businessowner #advertising #onlinemarketing #googleadscertification #ppc #google #marketingtips #smallbusinesstips #thegooglepro #yt #businessgrowth #marketingstrategy #digitalmarketingtips #googlepartners