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How To Create An Onboarding Campaign → Marketing Funnel #7
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Let's explore how to create an onboarding campaign. This is step #7 in my marketing funnel series, and the focus of this step is to help customers make the most of our product or service. So, unlike the previous steps in this series, this step takes place after a sale has been made.
An effective onboarding campaign is crucial as it has a direct impact on customer ratings and reviews, word-of-mouth referrals, repeat purchases, and reducing the rate of returns and refunds.
So let's explore how to create an onboarding campaign to help customers make the most of your product and continue recommending it to others who may also benefit.
FULL PLAYLIST → HOW TO BUILD A MARKETING FUNNEL
PREVIOUS VIDEO → STEP #6. HOW TO BUILD A SALES CAMPAIGN
MORE MARKETING VIDEOS
The 9 Best Marketing Books
The 5 Best Startup Books
The 6 Best Small Business Marketing Books
The Top 50 Best Business Books
Follow Rick Kettner on other platforms:
CHAPTER MARKERS:
00:00 - How To Build An Onboarding Campaign
01:18 - Step #1 - Identify The "Aha Moment"
02:58 - Step #2 - Spot Roadblocks And Opportunities
05:33 - Step #3 - Brainstorm Interventions
07:56 - Step #4 - Build Your Campaign
12:20 - Step #5 - Validate Your
Campaign
14:40 - Create Your Onboarding Campaign
Content by Rick Kettner
Produced by Kyle Trienke
An effective onboarding campaign is crucial as it has a direct impact on customer ratings and reviews, word-of-mouth referrals, repeat purchases, and reducing the rate of returns and refunds.
So let's explore how to create an onboarding campaign to help customers make the most of your product and continue recommending it to others who may also benefit.
FULL PLAYLIST → HOW TO BUILD A MARKETING FUNNEL
PREVIOUS VIDEO → STEP #6. HOW TO BUILD A SALES CAMPAIGN
MORE MARKETING VIDEOS
The 9 Best Marketing Books
The 5 Best Startup Books
The 6 Best Small Business Marketing Books
The Top 50 Best Business Books
Follow Rick Kettner on other platforms:
CHAPTER MARKERS:
00:00 - How To Build An Onboarding Campaign
01:18 - Step #1 - Identify The "Aha Moment"
02:58 - Step #2 - Spot Roadblocks And Opportunities
05:33 - Step #3 - Brainstorm Interventions
07:56 - Step #4 - Build Your Campaign
12:20 - Step #5 - Validate Your
Campaign
14:40 - Create Your Onboarding Campaign
Content by Rick Kettner
Produced by Kyle Trienke
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