Qritos: multi-objective optimization and decision making by BASF

Qritos is a decision-architecture tool to address the trade-offs encountered when developing and improving products. To allow the users to make optimal decisions, Qritos converts data into an interactive visualization of the most advantageous compromises. The video presents a general description of the problems solved by Qritos, how this tool can play a crucial role in product development and offer rapid reaction to unexpected market conditions.