This Pro Transforms Her Hair With Defy Damage & The Results Will Blow Your Mind

Yes, she’s a superstar colorist and hairdresser, but Joico Global Brand Storyteller, Olivia Smalley, has those days –like everyone does --when her long, trademark blonde hair seems to have lost its mojo. That’s when she reaches for the Defy Damage Home Care Collection --a game-changing treatment strategy that protects all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution, Defy Damage results in 80% less breakage, and visible healthy results after just one use. Breakthrough Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel.

The secret? Key ingredients --Arginine, Moringa Seed Oil, and a Protective Lipid --team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin.

Here’s what you’ll experience
- 80% Less Breakage
- 5X Stronger Hair
- 90% of Color Vibrancy
- Stronger, Rebuilt Bonds
- Visible results after just 1 use
- Immediate Soft Feel
- Increased Shine

Watch Olivia hit the shower and rock her very own hair makeover!

[nickprince]

I always thought you should use the hair mask before the conditioner??

[ansonbarnes]

It’s an amazing shampoo Joico defy damage the shampoo and conditioner masque and leave in it’s the best or blonde life for heat styling