The Crawl Walk Run of Optimization

Companies of the scale of HSBC work differently. They have stringent processes and timelines. User experience is their primary competitive advantage. Making even a minor change on the web page requires significant deliberation.

In this talk, Sigi will take you through setting up an optimization function and enabling a team to operate. Making use of his experience (ex-Google and ex-Adobe) and his present role leading Optimization at HSBC, Sigi will share what has worked for him.

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