Sales vs Marketing - What Is The Difference?

Sales vs Marketing - what is the difference? There is lots of confusion regarding the difference between marketing and sales. What is the relationship between sales and marketing? How do we determine sales and marketing definition?

In this video Grant Leboff clearly describes the similarities and differences between marketing vs sales. He provides examples using brands such as Andrex and Coca Cola. Ultimately, both sales and marketing exist to obtain and retain customers. However, although they have the same aims, in terms of communications, there is a different way of achieving this result.