NEW! Bye Bye Under Eye in 48 Shades | IT Cosmetics

Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is now available in 48 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!

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[DeeDee_Bean]

Love you It Cosmetics we NEED you tube tutorials directly from y’all to help us use all YOUR products!!! Please

[nickrachjames]

Awesome job IT Cosmetics, I knew you would come out with a bigger color range!! You are my absolute favorite brand! You're new moisturizing foundation, I had the old one too, is the best one. The new neutral medium shade is exactly my shade and I love the foundation. I know you'll be coming out with a bigger range of all your products soon. I have faith in you. Now my only problem is trying to save to buy your skin care.

[JSanz]

Please, please, please make a bigger shade range in your cc’s and powders. medium tan is too dark for me but the only golden/olive undertone in your ranges. I love the your skin but better cc but can only wear it in the summer IF I get sun. 🙏🏼

[gracecrowley]

love this brand, always have had trouble with the shade range and this is so helpful? I see that their is new packaging. Does that mean a decrease in product amount?

[fannygo]

How come there are no videos on the It Girl Vol 2 anywhere?!?!

[GaGaMonstur]

I used to use shade medium now I’m confused what one to pick because there are so many shades now.. is it the same formula?

[chriswallace]

48 shades and I still can't find one that's fair enough for my skin tone. Why? ☹️😩

[ZainaDancer]

I have been waiting ages to purchase this, and finally got it the other day. What a disappointment! Did not cover my dark circles at all, and was thick and cakey (and I used as little as possible). Waste of money! Kat von D Lock-it Tattoo Concealer works better than anything else I've tried, so ill stick with that.