4C's over 4P's | Marketing Strategy | https://psbtrainingacademy.com/blog/

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As marketers, we as a whole are shown about the four pillars of marketing strategy. The 4 P’s-Product, Price, Place, and Promotion are imbued in our memory from the very first moment of our education in the marketing scene. Be that as it may, these four categories line up with four other, more realistic pillars of marketing: the 4 C’s.

What are the 4 C’s?

The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication, are seemingly much more important to the marketing blend than the 4 P’s. They focus on marketing and selling a product as well as on communication with the interest group from the very start of the process as far as possible.

The 4 P’s focus on a seller-situated marketing strategy, which can be incredibly effective for deals. Nonetheless, the 4 C’s offer a more consumer-put together perspective with respect to the marketing strategy.

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