Behavior Modification in Healthcare

Professor BJ Fogg from Stanford University is One of the World's Experts on Behavior Modification.

Prof. Fogg Says that Behavior Modification Requires:
1. Motivation
2. Ability
3. Triggers

All 3 Must Occur for Behavior to Change.

For Employer-Sponsored Health Plans, this Model of Behavior Change Can Be Used to Increase Primary Care Utilization to Improve Member Health and Lower Healthcare Costs.

Includes Case Study of 2,000 Member Health Plan for the company Serigraph--an automotive parts manufacturer--that kept its Healthcare Costs FLAT for Almost 10 Years Using this Behavior Modification Strategy.

Sources:

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[railzip]

Greatly needed in the value based care space

[nipatel]

Great ideas on this video! Touch many points. I never heard any of this in medical school or residency likely because they had no motivation to teach us how to help with behavior modification. Companies who pay the bill have motivation (less bills) thus they are doing what they can. People will do the right thing when properly motivated.

[jessewolff]

What I would most like to see is the combination of ambulance companies with primary care (or mental health) clinics and what I would like to see in them would be a significant reduction in hours per week each EMT spends responding to calls, instead substituting emergency response with less acutely stressful work in the non-emergency clinic.
Thanks again for a great video!

[jessewolff]

I really enjoyed your video, and Dr Bricker! Behavior modification is right in my wheelhouse and I also share a major interest in positively affecting those working in the healthcare system. Professor Fogg's model is very similar to one proposed by James Clear in Atomic Habits, which is the model I most often use when examining my or others behavior.
I am out of the EMS field now but I have a tremendous interest in helping improve EMTs', other medical providers', and emergency responders' wellness and happiness. Your anecdote at the end about John Torinus' company and it's Health Plan's success was fascinating. It sounds like a very important case study in the power of how reducing obstacles directly correlates with increased compliance with this type of behavior change.
It makes me seriously wonder if attaching ambulance companies to mental health care offices could also significantly increase EMTs making use of mental health care interventions. I think such an increase would also go a long way towards helping change the current toxic EMT culture of needing to project constant, cool resilience, to one that tolerates acknowledgment of the intolerable level of stress and its effects when amongst peers.
Thank you for the new book recommendation; I am excited to read The Company That Solved Health Care: How Serigraph Dramatically Reduced Skyrocketing Costs While Providing Better Care, and How Every Company Can Do the Same.