Best Practices for Email Marketing Deliverability

There's a lot that goes into running a successful email marketing program, and to get the most out of your efforts, you want your emails to reach their intended destination: your subscribers' primary inbox.

In this video, you’ll learn:
What is email delivery vs. deliverability
How to minimize sign-up errors with double opt-in
How to test and optimize your email strategy

Ready to jump in and start building your program? Keep these resources bookmarked to help you get started:

Email Marketing Deliverability—Best Practices to Reach the Primary Inbox

Why You Should Combine Your SMS and Email Marketing on the Right Platform

11 Creative Email Marketing Examples to Inspire Your Own Program

Email Marketing Segmentation: Best Practices to Power Personalization

[hstrinzel]

Wow, sending emails to seemingly "deadwood" email boxes harms sender reputation? Never thought of that. Could you do another video with more detail about that aspect specifically?