9 SEO Hacks for Your Real Estate Website

Offline advertising has always been an important marketing avenue for real estate investors to find great deals and get their properties sold. Direct mail campaigns, ads in community newspapers, local and regional radio, and even TV spots have all proven to be effective ways to promote property listings and find motivated sellers.

But in the internet age, if you really want your properties to get noticed by the masses, you absolutely, 100%, NEED to have a robust online presence — and it all starts with a well-designed, constantly updated search-friendly real estate investor website.

Before diving into the SEO best practices, let’s take a step back and explore the concept of search engine optimization and why it’s vital for real estate investors to grasp.

Search Engine Optimization (SEO) is how your website gets found in Google (and, to a lesser extent, other search engines like Bing and Yahoo).

Optimizing your real estate website for these search engines requires that you pay attention to some key details:

- Your website domain name (in other words, your URL)
- Titles and headers for your pages and blog posts
- Images and videos you incorporate into your site content
- Even the links you feature in your site’s top navigation bar

We won’t go into intricate detail regarding how you can fully optimize your on-page SEO strategy for your real estate investor website.

Just know it’s best to learn the ins and outs of modern search optimization so your business and investment properties get found by the right people (e.g., interested buyers with a strong intent to purchase soon).

Alright — now on to the 9 specific SEO hacks that can boost your digital presence in the weeks, months, and years ahead.