Juicero: the $400 juicer that couldn't make juice

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What happened to Juicero?

Can 60 seconds end a unicorn that managed to raise $120 million? If you ask Doug Evans, founder of Juicero, he will say yes.

This is Company Forensics: Juicero.

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00:00 Intro
1:22 The birth and launch of a new idea
6:59 Expiration date
8:50 What went wrong
9:18 What to do to avoid a similar disaster?

#slidebean #startups #Juicero

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Error: At 8:21 there's a pie chart that wants to reflect 25% but the yellow fragment of the circle is larger than a quarter of it. We will take your observation into consideration in our next videos. Thank you for noticing and for letting us know!

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[kaveh_m_beigi]

Really enjoy this channel thanks.

I think they would’ve had a good business if they focused on the right revenue model. The juicer should have been literally given away for free or for 50 bucks. They could have made their huge profits from subscription to the juice bags. If they did that they would have had many more subscribers and none of them would’ve cared that you can squeeze the bag and get the juice. Oh well, hindsight is 2020. Shame

[ZeroHBRPro]

I really hate the "need" to make an app for everything. Just let me have a goddamn cup of juice

[yakovhadash]

you can also get the nutrients from fruit, by EATING THE FRUIT

[matzeselloggs]

imagine every food needed a juicero-like device. eg. a stove which would only cook stuff from its mother company.
a dream for big food companies - food dictatorship

[prithviraj]

As a consumer, I would never have bought an appliance that promised to keep billing me forever. Besides, it was never a juicer at all, it was only a machine that pressed.

[GrizDrummer]

Fun fact, this guy also went on to bring us "raw water". So a real winner all around xD

[puluzo]

They turned very simple thing into a very complex thing.

[venomkiler]

2:43 imagine spending all that time and money on making a juicer instead of just bottling the juice and selling it that way. I mean they were already making and packing the fruit, just forget the juicer and sell the juice in bags

[rogerlopz]

Yeah, I think I will keep squeezing oranges with my eye, the traditional way

[TESkyrimizer]

There is an ancient Chinese fable which actually reflects Juicero's failure very well.

At a drawing competition, several artists are competing to see who can draw a snake the fastest. The first man to finish decides that since he is already done he can embellish it a little. So he adds feet, wings, horns.

But he loses the competition because he was supposed to draw a snake.

Juicero, likewise, is a juicer which forces the customer to pay $699 extra for all the company's unwanted high tech IoT costs when all they wanted was a juicer.

[StalkedByLosers]

This video doesnt emphasize enough what a scam Juicero turned out to be. Their juicer could not cold press enough juice in the space provided by the machine (they didnt want to make a bigger machine) and they had issues with cleaning. So those bags, which you are forced to buy, had PREJUICED veggies in them. That is the reason users were able to squeeze them by hand, and it is the reason why the shelf life was 8 days and that is why they needed to know the demands for each bag flavor in advance (so that they could ramp up their industrial juicers on demand). The whole company turned out to be a scam, despite having a nice looking overpriced machine.

[wonghenry]

And according to Penguinz0, after the fall of Jucerio, Doug Evans decided to sell raw water.

[KrisHandsome]

It wouldn’t juice packs that aren’t made by Juicero?

They literally made a juicer with DRM😂

[AyeRajaaa]

What to do to avoid a disaster similar to Juicero?
9:19
“First, Build a product that ACTUALLY DOES SOMETHING”
hahaha hilarious

[ErnestJay]

Why Juicero fails ? simple answer :
Smart people vs stupid investor.
no seriously, nobody wanna spend $700 for hydraulic press machine, let alone it only capable to press a juicero product and nothing else.

[shortsupply]

Did anyone else notice the pie chart at 8:17 that makes absolutely no sense at all?

[lambda]

I personally think that the always-internet strategy of some companies is totally unneccecary. i mean: just give me an analog button to start the damn machine and leave me alone!

[thebasketballhistorian]

6:20 Rolling my eyes this guy thought he was being as innovative as Steve Jobs.

IT'S JUST A MACHINE THAT SQUEEZES BAGS!!

[eduardog]

4:37 "Theft of profit"
Selling a physical item that you had manufactured isn't theft. The consumers bought the device, they can do what they want with it, including use other pods.

[exgeeinteractive]

1. Here, take the pressing machine for free, or in some sort of rental/subscription.

2. Make huge profits from the juice bags themselves.