TROAS Guide for Google Dropshipping: The Ultimate ROAS Hack

I'm Henk, Google e-commerce specialist. Along with my dedicated team, we currently manage more than 1 million in ad spend every month. Are you looking to optimize your Google Ads campaigns for maximum profitability? In this video, we dive deep into the world of Target ROAS (Return on Ad Spend) and how it can transform your advertising strategy.

💥 TROAS optimization cheat sheet:

👉 Video Campaign Set-up

0:00 intro
1:12 When and why to put Target Roas?
2:50 Rules target Roas
3:40 Relevancy Target Roas
4:20 Optimization TROAS
7:17 Scenarios Ad spend - TROAS
9:31 outro

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[markpommett]

As long u have good conversion history, it doesn't matter what you set the tROAS at. Any drops in spend are usually temporary and if the campaign can hit the goal spend usually goes back. I'm talking realistic ROAS (ei. - 300%) - not 1000%

[anhadsingh]

within what period should we increase decrease the troas how long should we watch it first ?

[bzcapital]

I’ve recently switched to tROAS from max conversion value which was running well with a tCPA since doing so conversions have plummeted. Have you ever seen this?

[anhadsingh]

hey please help me I am stuck with 20-30 spend for 160 dollar daily budget troas was 105 but it was giving me 1-2 conversion with actual roas 300-400 but only 1 conversion daily should i just remove troas completely and run it on just maximise conversion
?

[benvb]

Hi bro. Do I have to buy and add gtin numbers for my products or is it okay to put them as custom gtin? Thanks ❤❤❤❤

[Mxmrkl]

I’m very interested in Google Ads and would love to learn how to work with customers and improve their ads. Is it possible to apply for an internship?

[garrysingh]

Burnt by pmax and troas saved by manual cpc (saying this after 1 year of experience)