The Lean Product Playbook with Author Dan Olsen

Product Management event in San Francisco about The Lean Product Playbook.

Dan Olsen shared the key ideas from his bestselling book The Lean Product Playbook. Most of us are familiar with Lean Startup and its valuable concepts, such as product-market fit and the build-measure-learn loop. However, many product teams run into challenges when they try to adopt Lean Startup principles because they lack specific guidance on what to do and how to do it.

The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. Dan described an actionable model for product-market fit and a 6-step process that explains how to rapidly iterate based on customer feedback, illustrated with real world examples.

Dan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with companies to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group.

Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at social networking pioneer Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup. Dan wrote the bestseller The Lean Product Playbook, published by Wiley, and organizes the Lean Product & Lean UX Silicon Valley Meetup.

Chapter 1 0:30 Speaker Introduction
Chapter 2 2:05 What Is Lean Startup all about?
Chapter 3 4:35 What Is Product-Market Fit?
Chapter 4 7:55 The Product Process
Chapter 5 9:50 Determine Your Target Customer
Chapter 6 13:30 Identify Underserved Customer Needs
Chapter 7 23:35 Problem vs. Solution Space: Feature level
Chapter 8 32:30 Define Your Value Proposition
Chapter 9 40:25 Specify Your MVP Feature Set
Chapter 10 44:25 Create Your MVP Prototype
Chapter 11 53:05 Test Your MVP with Customers
Chapter 12 1:05:10 Presentation Summary
Chapter 13 1:06:30 Questions from the Audience

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Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

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[sarapeach]

This is one of the best presentations on problem identification for products.

[syth]

It’s funny because, even more than pencils being flammable, pencils were actually quite risky in space since the graphite from broken tips is highly conductive and could short electronics. The Russians ended up buying space pens to replace their pencils. It’s a doubly good lesson not to judge a problem/solution space without fully understanding it.

[rhesawiratma]

Man I must change the speed to 0.5x to really grasp what he is saying. But overall this is a really great explanation and helps me to understand better of the concept. Thanks

[marcelchastain]

I loved Dan's book and was excited to see a presentation by him on this channel. This video delivered a ton of value from the clear explanations of concepts and helpful examples of their application.
Thanks to Dan and everyone at Product School!

[sanaeftekhari]

I'm not a native english person! so it was a great deal to me to listen and perceive at the first time! Thanks a lot to Dan Olsen:) Your speed is really amazing!
Great presentation

[Chefrondon]

I have watched this video so many times but now that I am taking a module in design thinking its all starting to add up and make sense. Dan really went in on this.

[dansplain]

Don’t attempt to watch this on 1.5x speed like I did. My brain melted.

[vxl]

With Go
Figma and UI kits is actually easier now to do interacting design with actual components. But then it looks like a mockup. That works when there is an already agreed upon style guide. But I still go through some hand prototyping... And irritate a lot before developing anything.

[seematomar]

great presentation, very informative & loved the explanation with examples!

[DhingraRajan]

Hi,
Great presentation, but the deck at slide-share is not as per slide. It will be great if you can update the same.

[ProductJourney]

This book is really good and I really recommend reading it! 😉👍

[chris_jorge]

clear and concise! i didnt know that i already own a russian space pen :D

[jansolo]

Dan - you left Friendster and YouSendIt off your list of companies you've consulted for.