Starbucks Bets Big on Beans | The New York Times

Can the retail giant Starbucks recast itself as a source for rare, hand-crafted coffees? At its Reserve Roastery and Tasting Room in Seattle the company is showcasing its premium coffees from roast to brew.

Produced by: Sean Patrick Farrell and Stephanie Strom

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Starbucks Bets Big on Beans | The New York Times

[BethGrantDeRoos]

Spot on comment from the woman who put Starbucks and McDonalds in the same group.  Love, love, love small coffee roasters because they see the coffee bean as a gift to be savoured, not a bean simply to make you rich.

[MsKTMvalley]

And here I am drinking tea while I'm watching this hehe

[projectwaveform]

It's always interesting to watch the big wigs go head to head. Great video

[zerolizard]

After you roast coffee beans its best to let them sit for at least an hour, or 24 hours for the best cup, to let the gasses vent. I'm not sure why they believe rushing roasted coffee beans directly to the grinder would improve the taste. I love Starbucks coffee but they burn the hell out of their beans to give it that distinct taste so maybe it doesn't make a difference.

[seph]

And here, i am, drinking a red bull can thinking what do you need coffee for.

[barthoedemaker]

I love Starbucks, I use their various beans in my coffee machine at work, don't care it cost's more for the beans, the cheaper coffee just doesn't taste as good. As a coffee lover I can taste the difference, but most people who do not drink coffee often, will not notice it that quick..

[keitumetsem]

Are they going to start paying their South American employees more than 4 dollars a day or are they going to keep them on slave wages

[finder]

you mean we would destroy the finest micro lot coffees...