Social Media Design Tips to improve your ROI from Digital

On this edition of Digital Bytes, our Creative Head, Panisa Shah shares design tips to improve your ROI from social media and digital marketing.

With thousands of brands vying for attention online, it is essential for companies to have a personality that cuts through the crowd and capture their target audience. A brand personality is a set of human characteristics that are attributed to brands in a way that they look, feel and interact with their audience. It is important to note that the personality should be an extension of the core values of the brand – and not conflict with it. For example, a luxury company may not find the greatest success littering their social feeds with memes, and a more fun brand may not be able to connect with its audience through stark and minimalist ads.

With more and more businesses going digital, and having a diverse social media offering, there is a strong correlation between a well thought-out brand personality and success. From Designing Online Ads to creating a Mobile Responsive Web Design, having a compelling digital personality has many benefits, pushing brands to Shift From Print To Digital Media. A few of the benefits are discussed below:

Digital touchpoints amplify the ability of a brand to communicate with its customers in comparison to Brick and Mortar and offline activations. There are a multitude of opportunities for a brand to be able to extend its personality across these touchpoints in increasingly unique ways, providing a seamless visual experience.
It defines the brand in a way that purely offline activations cannot. Websites are no longer just a place to find your nearest store location (in the case of a product company) and have evolved to telling company stories, supported with rich media and some truly great user experience.
It creates a cohesion for online/offline communications
It forms an emotional connection with the users through exhibiting personality traits that they themselves would want to imbibe. Thus, it forms a bond of trust and authenticity.
In all this, the heart and soul of a digital personality comes down to one thing – design. The bare minimum of any successful communication that a brand puts out is good graphics, proving that Design Helps Tell A Brand Story. Here are 10 tips to ensure that your brand voice is distinctive and visually arresting.