Сommercial Animation for PlanetOfBets – Sports in Space | 3D Animated Commercial

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Commercial Animation for Planet of Bets Entertainment B.V. which is an international bookmaker brand for online sports betting games.

PlanetOfBets is one of the leaders in the online bookmaker market. It is permanently updating its technology, increasing the quality of its service, and offering more games and payment options.

Recently the company has decided to run an advertising campaign and expand its online presence. That's why they came to us and ask our team to create a creative concept and cool 3D commercial animation for launching their online advertising.

Why space? First of all, the corporate brand's identity and brand name assume a space theme as its main metaphor. We decided to consolidate this space image for the brand by creating "Planet X" and astronauts who discovered it in the interests of humanity.

For an intriguing start, we decided to show the epic space trip. According to the script, the space shuttle moves forward to its cherished planet, and lands to its lifeless surface. The astronauts get out of the ship, take their first steps on a new planet, and one of them is about to stick a flag in the ground...

Astronauts are filming a historical moment on camera. These scenes are a reference to space exploration and our artistic 3D production of "Apollo 11". The viewer watches up to this point and waits for the culmination. The minute the flag sticks into the ground, the sound of a whistle is heard, and it becomes clear that a sports competition begins. It turns out that the flag in the ground is a corner mark from which the ball is served in football.

Musically we split the video into two parts. The first one is epic, pumping, and exciting. The second is fun, entertaining and driving. The composition was developed individually for the project, taking into account all the features and moods of the video.

We also used a whole bunch of VFX in the video such as flaming tongues of fire from the nozzle of the ship, flying dust on landing, an animated flag in zero gravity etc. We even had a separate motion designer who developed tubes for astronaut suits. We aimed to make not just a cool advertisement, but an exciting trailer, after watching which even a person far from betting would say: “WOW”!

And finally, our creative director came up with the slogan for the advertising campaign, which we can hear at the end of the video: "A trustworthy satellite to guide you around your space! PlanetOfBets.

Watch our other commercial animations for SOFTSWISS brand: