Ferrari’s War on Influencers

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Ferrari, they have a rich history in motorsports and their cars are arguably the most luxurious things with insane performance numbers. Ferrari also needs no introduction, with a line up like the Ferrari F40, the Testarossa and the Ferrari LaFerrari the world is pretty aware of the Ferrari brand and how synonymous it is with everything exotic and Italian. So why is one of the most legendary car makers in the world so harsh to Influencers and doubtful of how the world perceives their brand? Join Nolan as he explores two cases of Ferrari sending cease and desist orders to celebrities doing what they want with their cars. Is it justified? How could it negatively affect the Ferrari brand?

WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.

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[nameless_channel]

Fun Fact: Deadmau5 unwrapped the ferrari, sold it, and donated the money to charity. After that he bought a Lamborghini Huracán and wrapped the same way he did with the ferrari and named it the Purracan

[AwsomeOpZ]

Can’t wait for Chevy to send a cease and desist letter to me for owning a corvette without being a 45 year old with a midlife crisis. XD

[grantpierce]

As I've been told Ferrari stands for: elegance, speed, and class.
Lamborghini: "HOP IN BITCH, WE GONNA GO FAST!!!"

[ath_ala]

me : *_crashes ferarri in dream_*
ferrari : *You Werent Supposed To Do That*

[SzybkiTom]

I think what Ferrari is trying to do is to change the image of the brand. In the public eye, it does currently represent success, fame, etc. Maybe Ferrari doesn't want that and instead wants their brand image to be about high performance cars meant to be on a racetrack, not as a status symbol sitting in front of a five star hotel collecting dust.

[richardhammond]

One of the best lambo's advertisement i've ever seen

[deth]

"what if nike sued people for reselling thewoir shoes"

well, that didnt age well.

[boltoms]

*If you buy the car, you can do WHATEVER you want with it. It’s YOUR property.*







I don’t see where Ferrari gets off thinking they can tell people what to do.

[jmhsieh]

Mercedes should send cease and desist to people who’ve been caught stealing Mercedes Benz logos

[fungo]

LOL, that Arab guy was casual with showing how he was transporting sheep in his Rolls Royce, yet he wasn't sent a C&D notice by Rolls Royce.

[petrolheaduk]

As a follower of F1 it has been clear for a long time that Ferrari have a very different relationship with their fans to other brands. To cut it short, they take themselves very seriously and dont take well to jokes, playing around or bad representation of their brand. Its strange and I think most people wish they would open up but its they way they are. Be interesting to know why and where it all stems from.

[jeffsalmons]

Ferrari: You can't do that to your car!
Me: You can have this car back and I'll buy 2 from your competition.

[Spencer]

I think Ferrari's reputation might be slightly more tarnished by its cars that have been babied their whole lives bursting into flames or breaking down because the electronics went and self destructed slightly more than an Instagram post or some silly badges.

[zatharos]

Ferrari’s public perception is tarnished because of influencers who needs to brag on social media. They dont care about their heritage or racing history and thats just sad

[zinodavidoff]

Hahaha but them selling cheap parfums with their logo is totally ok 👌

[alfaperson]

Remember, Ferrari wouldn't let a show time their car on their track.... also they made a car that isn't road-legal and only lets you drive it if he think it's ok. Ferrari is tricky every time

[LearningFast]

They actually went after him because it went against their Trade Mark and not their copyrights. There is a difference there. There is some ambiguity in a copyright. There isn’t much ambiguity in a trademark.

[WynnofThule]

Take off traction control and ESC. Boom all the influencers are in a wall.

[SobridMusic]

You didn't even mention Ferrari going after that Swedish dude for making Prancing Moose badges for Volvos lol

[SlevinCCX]

I purchase vehicle... Vehicle belongs to me.