Hannah Diamond - Hi (Official Video)

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Popstar and professional image-maker Hannah Diamond has quickly become a poster girl for PC Music, the record label that has taken the world by storm in the past 18 months. With her sparkly sounds and lovelorn lyrics, Diamond has rapidly become one of the most-blogged about artists in recent years. Her glossy photography and ultra-perfectionist retouching skills, as part of image-making duo Diamond Wright, have captured imaginations and have recently been tapped by superstars like Charli XCX. Back with a brand new track, i-D teams up with BABY-G, to present "Hi" in all its glitz and glory.

Director Bradley&Pablo

Production Company White Lodge
Executive Producer Stephen Whelan and Sibylle Boettger

Director of Photography
1st AD George Nelson
Art Director Zachary Apo-Tsang
Art Technician Lourie Walters

Editor Chris Roebuck at Cut+Run
Colourist Julien Biard at Finish
Retouch Steven Murgatroyd
VFX Bradley&Pablo

Hair Louis Ghewy
Make-up Amanda Wright
Nails Michelle Humphries

Look 1.
Tracksuit Caitlin Price. Top and Earrings Artist’s Own.
Sock Living Royal. Trainers Nike.

Look 2.
Top Chistopher Shannon. Jeans Versace Couture from Rokit.
All Jewellery Artist’s Own.

Look 3.
Coat Shrimps. Top Caitlin Price Seafolly from Rokit.

Starring Hannah Diamond

Global Group Director of Film & Video Ravi Amaratunga
Head of Video Jack Robinson
Head of Creative Bunny Kinney
Video Commissioning Editor Declan Higgins
Production Coordinator Tom Ivin
Development Producer Matthew Whitehouse
Development Producer Kate Villevoye
Head of Branded Solutions Lana Elie
Senior Account Manager Dan Fitzgerald

Special Thanks
Cheryl, Cut+Run, Finish, George Barber, Issy Martin, Kani Saib, Panalux and Panavision, Tom Tennant, West London Film Studios.

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I used to think the lyrics were dumb, but they're actually the most relatable thing this day and age.

dgchvz

The older I've grown since this first came out, its takes a whole new meaning. That small note of sadness in the background of her lyrics, is now painfully front, and center. Honestly a perfect song for our generation.

_chary

God I'm still addicted to this song. This, the Charlie XCX EP and SOPHIE's last compilation project are like the greatest things in pop right now.

TheNukeGeneral

I legitimately think Hannah Diamond's music could be studied. This song was so ahead of its time holy shit

simont

High artistic expression masquerading as empty pop music is absolutely my shit now

thefaulkness

I don't care what other people say, her music is very cool, I really like the way her voice matches the synths and kinda "chiptune" sounds, I like her songs, is like "Attachment" too =).

SlyctonOfficial

What I love about Hannah Diamond is how she's really beautiful but at the same time she also looks like the kind of girl you could run into in the tinned foods aisle in Tesco's and she'd catch your eye and flash you a quick smile

jonstein

I love how the lyrics are about being trapped in a dystopic, lonely, cyber-dominated world...and the music sounds sort of fake, overproduced...even the video feels plastic

Im sure that the song and the video are intentionally artificial and machine-like, to further the point of the lyrics...sort of feels like a black mirror episode.

sabhaydua

the amount of dislikes and hateful comments is actually kind of refreshing. it serves as a reminder that PC Music is still relatively underground and obscure, and goes over the heads of the haters (most of whom are just looking for pop stars to bash). little do they know that Hannah Diamond isn't just a trashy bubblegum pop star and is in fact part of a label that purveys some of the most unique and esoteric sounds out there

billows

This video creeped me out.
In a good way.
The voyeuristic 2015 aesthetic!

FrankJavCee

This song, though I never expected so, is terrifically charming. The video adds a strange degree, in suggesting that this narrative isn’t Hannah’s, but instead is 𝑦𝑜𝑢𝑟𝑠, looking in on someone like her.

thisisasign