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Goof Off: How To Remove Super Glue
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The team from SBC Advertising approached us with their concept for a Wes Anderson-inspired production: a series of 20 vignettes designed to demo the complete line of Goof Off® household cleaners.
The scripts described a range of household messes, spills and stains, requiring us to design & build a dozen partial-room sets, decorated in the quirky, vintage style of the auteur.
We selected the Angenieux Optimo 25-250mm zoom lens for its warm look & natural vignette. Cheeky editing combined a wide variety of locked-off shots to establish the campaign’s rhythmic identity. A whimsical soundtrack paired with comedic sound design to complete the vision.
The scripts described a range of household messes, spills and stains, requiring us to design & build a dozen partial-room sets, decorated in the quirky, vintage style of the auteur.
We selected the Angenieux Optimo 25-250mm zoom lens for its warm look & natural vignette. Cheeky editing combined a wide variety of locked-off shots to establish the campaign’s rhythmic identity. A whimsical soundtrack paired with comedic sound design to complete the vision.
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