Focus on Digital Fundraising

This Current webinar explores barriers to improving the online donation experience for donors to public media stations and presents strategies for breaking through those barriers. Our panelists will share insights from their work inside and outside of public media: Melanie Coulson, Executive Director for Member Station Services at Greater Public, who oversaw a 2020 study of stations’ digital fundraising practices; Jamie Siegel, Director, eCRM & Digital Marketing at Chicago Public Media (WBEZ), whose station scored the highest in the Next After Institute of Online Fundraising’s analysis; and Yoonhyung Lee, formerly of KQED, who has built and improved digital fundraising programs for the Smithsonian and clients of M+R, where she is a senior VP.

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