KYKKOS-Create the forest of Kykkos in your City

For a 3rd consecutive year, Kykkos Water run with a communication campaign, based on an online competition that encouraged users to interact and actively engage themselves with the brand. The twist this year was that the activation was behind the environment and more specifiaclly the preservation of Kykkos Forest. It was a strategic decision to communicate an action that was promoting the CSR profile of the brand. The campaign kickstarted with an ATL communication and was further enhnaced through a FB application. The big winner would get to choose one of the 3 causes that would rerlaize the CSR vision of 2016/17. The objective of the campaign was to go back to the roots of what the brand stands for - a green brand - and engage the audience for a good cause.