BUD LIGHT execs HUMILIATED! FIRED! Bud Light DUMPS execs responsible for DISASTER!

The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday. Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing.

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[johnnyfreak]

If they fired Alyssa, who's going to play the horse in the commercials?

[lisagardner]

It took decades for Budweiser to build a number one brand, and only a few days for Heinerscheid to destroy it. Why wasn't she fired earlier? Continue to BOYCOTT, BOYCOTT, BOYCOTT!

[Dagger-Moose]

What is funny to me is that she said it was a "struggling brand" and then she promptly caused the biggest collapse in brewing history.

[cowboy]

If you offend or disappoint 99% of your customers while trying to cater to 1% of them, it's a recipe for disaster.

[toothguy]

She needs to be watched and BOYCOTT any company who might hire her.

[someguy]

There's no way she could possibly do any more damage than she has already done. Her work is done. So they let her go. Bud Light still needs to go extinct.

[schwangster]

Her marketing skills are legendary!
She changed a company’s value by $30 billion in 1/2 a year!
$30 billion!

That takes a true genius!!

[austinlevi]

The fact it took them this long to fire her is further evidence they are out of touch

[andrewtaylor]

I love the stupidity. “If we said we fired her she could sue” If you had sim0ly said “Alyssa no longer works here” by Day 3 of this controversy, you would not have lost tens of billions of dollars. No lawsuit she could bring would have cost anywhere near what not publicly firing her did to their brand. At this point they should fire their legal and HR execs for giving such bad advise.

[serfcityherewecome]

It's called firing FOR CAUSE. You can't be sued for firing an insane idiot who's cost your company nearly $30 BILLION. 😂

[happypuppy]

She is absolutely incredible. No one could have changed a product identity 180 degrees so fast.

[deltamaverick]

About time they did that. CEO also needs to go. They are stupid to not do that nor publicly apologies because they are screwed either way...

[gatorade]

Bud light may have fired her, but they are still doubling down on their bull. We know who you are bud and us Americans are done with your crap

[Trump]

Look into the recent pride parade bud light sponsored. Naked men in front of kids, twerking…. This needs to end. So does Bud light. Put them out of business boycott all AB products

[melissaa]

I’m glad that she was finally fired. However, AB is deflecting attention from the company onto her. They actually scapegoated her. They hired her to do a job. They told her what they wanted. She delivered. She was woke when she was hired. They wanted that. It was good for their ESG score. She did exactly as she was directed from the top. The only thing that AB didn’t expect is the pushback from middle America. And certainly not for the pushback to continue and build. So rejoicing over her firing is fine. But don’t buy the lie that her firing is a real victory. It is all the people at the top of the company who supported her work who should be fired as well.

[mmmark]

There was right around a 0% chance this wouldn't have blown up in their faces. It's unbelievable how stupid this whole thing is. Completely foreseeable.

[cdobrown]

Keep boycotting Bud Light. They just sponsored a Pride Parade in Toronto which included debauchery in front of children.

[getx]

Any normal person with a normal job with a normal company would have been fired so long ago we wouldn't even remember the person's name.

[michaelgomez]

Too little too late and they still haven't apologized. Boycott ALL InBev products, not just Bud Light.

[athomefitness]

Ironically I don’t think it was even the actual ads and cans that really pissed people off, it was that interview afterwards where she doubled down and showed she had the self awareness of a brick.