The best TikTok SEO strategy and tips (beginners start here!)

ok, it's OFFICIALLY time to start your TikTok SEO strategy. People are searching on TikTok so much that VPs at Google are getting nervous, so that means TikTok creators definitely need to be making content that is optimized for searchability. Seriously, I promise it is WAY LESS COMPLICATED than it sounds! We teamed up with our SEO experts here at Hootsuite to create this simple and effective TikTok SEO strategy that anyone can use to:

a) get an endless stream of content ideas
b) make TikToks that get more reach and views
and
c) make TikToks that get MORE popular over time, not less 🥲

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📚CHAPTERS 📚
0:00 introduction
1:11 What is TikTok SEO?
2:05 How to do TikTok SEO
2:30 Step 1: How to do keyword research on TikTok
4:06 Step 2: Make search-optimized TikToks
4:58 Pro Tip: schedule your TikToks in advance with Hootsuite, obvi
5:08 Step 3: Add your keywords to your caption and hashtags
5:55 Step 4: Embed your TikTok on your blog
6:26 Step 5: Check your TikTok analytics
6:48 Step 5: Use SEO in your TikTok profile, too
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[classicaprilpie]

This guy can literally teach anything and I'll be all ears 😂

[veronicaatkins]

Being able to educate me and make me laugh at the same time is perfect for my ADHD brain lol

[Ai.academe]

So first, we gotta search the right and most popular keywords on TikTok, mention them consistently on our TikTok video, on the captions and hashtags. Furthermore, we might also add a blog post for it for more views, as well as adding some keywords on our user profile every now and then to add more popularity and exposure on our contents. Well, that's it, thank you for your deep and simple yet helpful tips.

[hannahmacready]

Haha, amazing. This was a great video. I laughed, I gasped, I jotted down 1 billion notes. Anyone who wants to boost their TikTok reach should watch this!

[me-cmor]

I laughed so damn hard ngl, but then got shocked that this quality of a video/channel isn’t a multi million views/subscribers channel

[danilofreitas]

The best video about, just need a update

[dmdGFX-Studio]

Why did you show inside the mug?! Triggering college PTSD there 😂

[reveillegaming]

bruh the houseplant shit had me rolling.

[Sundus]

I think the microblog idea is so thoughtful and great, definitely will do it

[shequeragrace]

Lol you are hilarious! Thank you for this entertaining yet informative video!

[MythologyMinutes]

Great content but a little slow should make it a little bit fast.

[erikareeddance]

Do the spoken keywords work with voice over? Does the text overlay work with third party apps like Cap Cut, or only native in TikTok?

[MuhammadKhalid-jvqr]

Tiktok traffic is worthless, one of my posts got 800K views but not even a single click on my website.

[Medazzalad]

Great exposition of a somewhat daunting subject 👍

In the case of usernames such as: houseplantsruletheworld - it takes a moment or two for human eyes to process in lower case!

But the TikTok algorithm still recognises each word?