UX Design Pt 3: How to translate UX Strategy into Design (Information Architecture)

This is the last of the 3 part mini-series on UX Design. In part 1 we looked at the definition of UX Design and why its critical to branding. In part 2 we reviewed a 6 step UX Design Strategy process that we've incorporated at Butler. In this video Sean discusses how to translate STRATEGY into DESIGN by giving an example of how you can conduct information architecture based on the requirements list produced by following the steps in part 2.

RESOURCES:

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We help brands connect with their audience in a digital world through strategy and design.

Our team is a close-knit group of talented individuals who work collaboratively to craft bold designs through a proven process that includes equal parts of strategy and design.

Our goal is to support, enhance and amplify your brand by designing meaningful experiences for your users that are authentic to your brand’s voice and culture.

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[yusufkaya]

thank you guys. i have just completed the serie at once. im really inspired and now i am encouraged to create my own ux method..

[Construction-agencyCoUk]

fantastic series of videos - really helpfull (thumbs up)

[katorihuela]

Thanks for the mini-series. Incredibly helpful. I'm in Digital Marketing and the process is kind of similar, though it's more conversion/profit-centric vs. user-centric.

[ManuelKaspar]

Thanks a lot! (From a Game designer trying to learn UXD!)

[xiqunli]

Hi, what is the difference between 'value proposition' and 'value-added'?

[ChrisDo]

I like those bw/ transitions when you are referencing other videos.

[nicholasinclan]

really liked how you stepped through requirements list and how it directly correlated to the comp landing page. totally connected some dots for me!

would you use google analytics to conduct tests to validate which comp is performing best?

[hfaria]

Is this Information Architecture or UI Wireframing? I see so many different concepts arround the same names that I am still confused.

[EduwareIzekor]

He Sean, can you point me in the right direction on how to get more insight on these technique? I already watch alot of content on The futur but K am really intrested in the proces, its on thing to see the process but another to really implement it withthe full understanding and how every connects with one another.

Hope to hear from you

Very nice video though.. Awaiting the day I can transition to fully implementing brand strategy.

Greetings

[egleti]

You made some really good points in this video!
And I was just curious, how much time you dedicate for the research, architecture and prototypes/wireframes? Do you treat them equally or spend more time in one step or another? :)

[sandeepdas]

Videos are great! This may sound like a silly question, but i was recently given my first freelance UX gig (whoohoo!) and was tasked with completing a "write up" for a website. Is there a particular way in which to do this? or is it self explanatory, thanks!