Logo Design – How to Improve Your Letterforms

How do you improve the letterforms in your logos? How do you optically balance your logo designs? How do you improve the overshoots of your curved typography?

In this episode, Chris Do, carefully adjusts the details of this “devote” logotype.

0:46 - problems with the logo
0:54 - What are overshoots?
1:18 - Matching thicks and thins
1:44 - Aim for optical balance
3:18 - Finessing the letter thicknesses
3:40 - Comparing to Bauer Bodoni
4:50 - Study well-drawn typefaces
6:30 - Simplify your illustrator curves
8:05 - Compare each logo version
8:23 - How to draw an "e" in Adobe Illustrator

#LogoDesign #Tutorial #AdobeIllustrator
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#TheFutur

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Host– Chris Do
Content Director– Matthew Encina
Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Social Team– Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne

[fancylogic]

The "e" walkthrough changed my life.

[YungPreist]

Whats so cool to me is how when you first look at a logo and think hmmm thats pretty solid, and then when you get in there and really start giving it some love and making things more consistent and you compare the two you immediately see the difference, number 3 was definitely the way to go. Thank you so much for this video it reminded me of how important the small details are. Great job!

These videos are brutally helpful. Keep 'em coming! Thanks.

[farhadmammadov]

Process of correcting was so impressive, but at the end of the video, Chris' creating process of letter "e" was mind-blowing. This guy know what he does man!!!

[AlexPresa]

Honestly agree, this channel is soooo helpful, useful and brilliant. I liked the option #3, most well-balanced piece of type in my opinion.

[ArmandoVazquezvazmoen]

The change is brutal. A few minor but very vital improvements.

[manpreetkansla]

Number 3. it's much more balance than other two. Great Work.

[jwalzer]

I like the balance of the terminals in #3

[ProfNomis]

Great video. I personally really like these type of videos where you go a bit deeper into the technical stuff. And my favourite is #3, each letterform looks connected to the others and it has a beautiful balance.

[medbouchi]

Number 3, feels very balanced and all the contrast of thick and thins have been fixed .

[fatherodd]

YOU AND YOUR TEAM & THE COMMUNITY YOUVE INFLUENCED ARE A

[rivagess]

A guide to typeface and how to use them depending on the context (web, print, subject) would be really helpful.

[diegocastillo]

What an amazing video, loved the presentation, style, music, wow, really nice pleasurable video

[philippschumann]

Love how you focus a bit on type design and recommend looking for reputable foundries (a daunting task in and of itself imho), which is super important when doing anything typographic whatsoever. You don't wanna be using a bad typeface, ever 😄 Also if you want to really improve your type designing skills, I think you wont get around drawing whole alphabets. It makes you understand the whole concept and the relationships between letterforms way better than just drawing one word. Great video, much love from Germany! ☺

[JeezJeezy]

If you skewed the square at 4:18 it would match the diagonal stroke. So, the horizontal width of the stroke is consistent. And three is best, the elements are more in harmony.

[soejrd]

Just a tip for the audio. In this video the audio is heavily compressed, which is typical when you're dealing with vocals or speech, but when you do that in a roomy-sound (room mic.), the audio gets really "pumpy" and brings a lot of "room-artifacts" to the front. Compressing vocals from a condenser mic is fine, but make sure you minimize the room sound.

[shakunlejohn]

Thanks for the "e" walkthrough

[platypus]

Super stuff, learning something everytime I watch these videos! Love from Norway

[saurabht]

All the time I was thinking, "This is not the way we indian designer think. Than at the end he says namaste. Mr. Chris Do I am in 🙏Namaste.

[DesignMedium]

Another very informative video. Nice. 👍