Weaponized Social Media - #NeoMarketing Video Podcast Ep88

Social media is the ultimate double-edged sword. A great opportunity for communication but also a tool for trolls to attack businesses they are unhappy with (warranted or not).

According to America’s Crisis Management Guru Jim Lukaszewski, there are three steps to managing a social media crisis:
(1) Sacrifice
(2) Show – Don’t Tell
(3) Be Transparent.

Pritch and Kyle discuss the ideas behind these three steps for managing crisis but then connect specifically to social media via three key terms:
(1) Call-Out Culture
(2) Cancel Culture
(3) Shout Out / Shaming Culture

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.