Transforming Customer Experience in Insurance

How can the learnings of customer behaviour deliver superior customer experiences?

In this talk, Moderator Ben Webster (Co-Founder, Insured by us), Francesco Lagutaine (Chief Marketing & Experience Design Officer, Manulife), Michael Cook (Chief Digital Marketing Officer, AIG) talks about rising role of technology within insurance to provide a better customer experience.

What is the most important KPI when tracking customer experience and how can insurance companies incorporate technology to gain a better understanding of their customers behaviour and problems? These are just a few of the many thought inducing questions dived into.

The panelist were:
- Ben Webster, Co-Founder, Insured by us
- Francesco Lagutaine, Chief Marketing & Experience Design Officer, Manulife
- Michael Cook, Chief Digital Marketing Officer, AIG

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