My Favourite Things To Sell

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[cbmcgillivray]

Thanks for the simplicity and focus. Truly. I appreciate you sharing.

[mosesnyper]

Bro just explained why everything is so expensive 😂

[CodytheKing-]

Real estate, automobiles, insurance, lawyer work, cpa work . Large companies it would be airplane tickets, computers and softwares, and possibly pharmaceuticals of some type

[hmetkaya]

Here is an example: coca cola.

It's unique, costs almost nothing to produce, sells for much & people keep coming back to buy it.

[csongorcsiszer]

Day 2 of asking Alex to be the coolest guy in the world and drop a link to "Alex's all time favourite meals" meal planner spreadsheet.

[jenninemorel]

Barring unique; everything else, yes

There aren't too many truly unique things.

[smokingcrab]

You can't always have all 4. If you have 2 out of 4 you're onto something. If you can make it 3 out of 4 then you're gonna win. But all 4 results in contradicting. For example, you cannot sell something thats unique, repeat sales, and expensive, and get it for the "air" low margin he's talking about. Unless you're the inventor of the paperclip or something big like that you won't get all 4 boxes checked.

[ags]

Some examples would be nice. I’d assume this would be a high ticket service or something or some sort of innovative product in a niche market.

[abdullahghazalah]

Without examples it is a dream product

[HolisticwellnessRay]

I'm so grateful I came across your page brother ❤

[ChimorikaShin]

Give us some example.. 😊 I think lifestyle product has these 4 elements. can anyone give another example?

[ZaenalEstetika]

Uniq
Expensive
Sticky
Air
: printer ink

[jordansalinas]

Reminds me a little of blue ocean strategy

[danielcandiales]

Agreed. But nothing expensive is sticky. and if does, tell me one thing?
Airplane every year: no
Car every month: no
Courses of $6000 just one time or two.
Watch and stupid things like that? Could be, but that is not a business.

[Nahmannahman]

Unique yet he own a supplement brand,

[bratc]

But how can people buy expensive things again and again?

[ca]

1 uranium 2 uranium 3 uranium 4 uranium

[golfrelax]

For anyone who wonder what is that thing, it's what he had been selling this hole time. HIS BULLSHIT typo i mean his course

[MATTHEW]

The way he wrote 1 looked like a D. I thought he wrote "Dunique" 😂.

[Mizankhatri]

If its sticky it can't be unique, cause people already buy it, means its not new or unique