Business Model Canvas: What is a customer segment?

Segment is a group of people or a group of companies with common desire or pain points. Now you need to investigate if these segments have common pain points, common needs or desires. These questions should come to your mind before defining the segment.

Founder and CEO of StartupWind, Naren Patil, explains how customer segmentation works and tips and tricks to implement it for your business.

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About StartupWind: Headquartered in Cupertino, California, StartupWind is the AI-powered Innovation & Mentoring platform that is designed for 30 million small businesses in the US. StartupWind unveils a new way to connect, incubate, mentor, and scale startups and SMBs (Small Businesses). StartupWind works with University, State, and SBDC programs to help them build a powerful digital innovation engine for their regions and enables them to assist a large number of startups and small businesses to run their businesses profitably and avoid costly business closures.

StartupWind has been delivering impact to about 25,000 innovators & mentors affiliated to over 100 universities in the world who have created over 5,000 ideas, 4,000 Business Model Canvases, and thousands of business plans using StartupWind’s tools, frameworks & courses and has access to a large number of mentors on the platform.