How To Use the Business Model Canvas

The business model canvas is a popular strategic management tool used to either document an existing business model or develop a new business model. The business model canvas utilizes nine-building blocks: customer segment, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. In this lecture, you'll learn how to use the business model canvas to develop your own business model.

[michaelesakwa]

Great content, the simplification of the (9) nine building blocks to (4)four blocks and eventually to (2) Two was phenomenal.

[angeliqueinhtx]

This was an excellent breakdown, easy to follow. Just wish you would’ve linked the Revenue Stream video in the description since you didn’t discuss it at all in this video. Other than that, this was very helpful with helping me understand it and get through my assignment. Thank you!

[esiorits]

Excellent presentation. I like the simple manner and clarity with which the speaker delivered the content. Thank you.

[AletaIvey]

Thank you for creating this video, excellent information and very well said. Useful and simple information that helped me understand the business model canvas.

[vishal.shetty]

Amazing content. It was really really easy to understand how to create the BMC. I have one doubt though, consider the example of uber. Uber drivers falls in the customer segment or key partners. I believe we pay to drivers to serve the customers, so they the key partners and not customers. But, when we build a product we consider drivers as a user persona.
Someone please shed some light on this.

[thatsit]

I'm right now actually studying this model business in order to teach people and I had a question? Is this business model actually suitable for people who only sell their products outside of the building? I mean there are some people who did business beside the road and a lot of people especially old people didn't know how to use mobile phone except for calling and sending messages. Can I relate this business model with their business? Thank you :) This video is very simple and easy to understand btw

[muktasoni]

Very well explained, easy to understand and effective. Thanks a lot.

[nadenceto]

Thank you for the clarity and visual explanation

[KINGPIN_ESTRILLA]

Thank you for this video. It finally helped me understand it.

[mohamedalnorwadnorain]

Thank you so much for your great explanation 🎉

[mosessemakula]

This is very exciting business information. It's worth taking keep up

[dophuc]

Can you share me how to utilize this model in reality? I mean to need more examples to illustrate the above model. thanks

[ronniekhoza]

I like the sequencing, generally. Happy with the reasons here but I might prefer 7 then 6 instead of what is presented for certain businesses. Some key activities might require highlighting 7 to see what resources will be required in 6.

[BrigetBoyle]

I have worked with the business model canvas before and this video is so great to break it down again! thank you

[bjemla]

thank you..hope you do a video about blue ocean strategy soon..

[TheLeonzoVargas]

Thank you! This video was phenomenal gained a lot of value from it and feel really informed on the business structure!

[viktorkarpilov]

best fin-educational channel in youtube

[JoshCaiLovzu]

I work for a small telecom that used to provide residential VoIP. Now residential telephone ownership is less than 2% so the company turn to home security, mostly cameras. They target the middle aged family but now my team started to push for 65-80 market. 70% of my customer don't even remember their AppleID password, and their AppleID is their son's... Time to leave?

[alexayeko]

can i have the advantages and disadvantages

[joaquintrujillotutoriaequina]

Is it well seen to include this canvas in an investment pitch?