Apple's New Camera Could Revolutionize 3D and Vision Pro

Apple has taken a bold step back into the camera industry with a twist, unveiling a collaboration with Blackmagic Design at WWDC24 to produce a groundbreaking professional digital film camera. This new camera, based on Blackmagic's URSA Cine line, is designed specifically for immersive stereoscopic video capture, signaling a significant move towards advancing Apple's Vision Pro headset and broader video production technology.

The Vision Pro headset, despite its high price tag, has been praised for its media consumption capabilities, creating an opportunity for Apple to integrate this new camera technology into its ecosystem. By providing a lower-end entrance into 3D video capture with the iPhone 15 and a high-end solution with the URSA Cine, Apple is positioning itself to dominate the 3D content market.

As Apple continues to innovate and integrate these technologies, the future of 3D content creation and consumption looks promising. Whether for cinematic experiences, sports events, or immersive storytelling, Apple's vision for 3D technology is set to reshape the landscape of digital media.

[Bippy]

Great video! I have at least 20 years of 3D photography experience. Part of the challenge of seeing 3D is some people’s eyes are not perfectly matched. That’s where careful eyeglass design can help. So a local ophthalmologist (eye doctor) and optometrist (eyeglass maker) can truly be your best friends!! Apple Inc and other companies probably know this factor. To put it simply: If you learn how to fine tune/adjust binoculars to give great telescopic vision, then you are on your way to new 3D viewing technology.

[realestatephotovideoshawns]

ChatGPT is so obnoxious. So many words with such a little point.

[apfelgeschichten]

Zumindest hat apple für einen enormen Schub für die VR gebracht . Bin von der 3d Möglichkeit der Vison Pro begeistert

[huzaifazkansa]

Wow wow I love these camera it good for 3D wow.

[jordanwright]

Stereoscopic is not the way forward. You really need some level of 3 or even 6 DOF for it to really be revolutionary.

This will require the adoption of multiple light field capable cameras / or other tech ( Gaussian splatting maybe? ) covering each shot in a film for it to be a breakthrough in immersion.

Once this happens you would literally be able to enter the scene in a movie and move around in real time choosing the angle / perspective you want to watch the film at.

[scarlettuwu]

Seriously, we’ll eventually have “Apple Sight”

Which will be a cybernetic enhancement surgery.

Where you (actually thankfully) don’t have to replace your current eyeballs, (unless you want to?) but the enhancement will instead be connected from the advanced optic to your neural visual processing centers.

[robbe]

Great technology for certain fields. In the consumer field there is no real need (they will create it) and looking through this thing for hours will harm you eyes and makes you dizzy.

[NoSuRReNDeR]

Black magic design IS NOT A HIGH END --- Arri - Red- Sony(Venice2) ARE !- NOT BMD that really rattles my cage

[itsROMPERS...]

Your videos are way too "styled". The wiggling color shapes serve no purpose any are just annoying.
This is very 90s style.

[vicious]

or hear me out, we forget trying to sell your overpriced AR goggles and just add ProRes Raw to Resolve.

[norbertdobel]

With a 3d-conversion software you don‘t really need a 3d-camera. The results are good right now and will be much better in the future. 3d will return, because it‘s so simple to create and it looks fantastic!

[sadbuttrue]

the video states right that all approaches of 3D never endurance long, but is claiming that the future of Apple will be in 3D. Won't happen! I'am working in the VR tech and know that just taking two camera pictures are not enough. you cannot move you head, just turn. And that always feels unnatural.

[navysealblackwater]

Read the TOS for this thing. It’s unbelievable even for Apple standards

[FilmFactry]

I thought they discontinued the 3d Goggles?

[greatestoneeva]

their products are already problematic and unreliable i dont think i want their cameras