Top Trends in Sustainability | NOW TRENDING

Learn how sustainability has become an even bigger part of brands’ business models, and how this trend will strengthen and evolve in the coming years. Today, we’re covering emerging sustainability trends as this category becomes more and more relevant to how consumers will make purchase decisions in the future. The urgency of resolving climate change has impacted industries that range from health to the food industry.

Our Insight Reduced Cooking is revealing one of the ways that the food industry is prioritizing sustainability. In this insight we see how celebrity chefs are collaborating with brands to showcase eco-friendly food and beverages. Products and services in this emerging trend include everything from vegan drive-thrus to food waste-made drinks. With the food and beverage industry being a major contributor to global waste, it only makes sense that popular voices in this space are looking to the future and adjusting their products now.

The travel industry is a space rife for improvement in the eco-space, with everything from carbon emissions to excess consumption while travelling. Now, brands in this industry are helping consumers reduce their impact, which we see in our Eco Travel insight. Everything from reward points for travelling sustainably to eco-friendly airports are setting precedents for how this industry can better prioritize sustainability in the years to come.

Waste-reduction is becoming increasingly popular through methods like upcycling and the removal of single-use plastics in many retail spaces. With our insight Waste Discount, we see how brands are incentivizing consumers to choose waste-reducing products. Everything from expired (but useable) beauty product discounts to discounts on foods that are close to expiry are helping customers be more sustainable in their everyday purchases.

In the past year and a half, it’s become increasingly clear that the medical industry is a major contributor to global waste. With the pandemic and the resulting mask-wearing making this situation worse, the idea of our insight Medicinal Waste is that health and medical brands are reducing their environmental impact by creating products from waste. Examples in this space include everything from supplements and medicine made with crustacean shells and wood waste, to bandages made from discarded durian husks. This shift shows how the medical industry can innovate in order to meet sustainability mandates and goals.

As the climate crisis worsens, so does consumers’ concern over how their small lifestyle and purchase decisions contribute to this global issue. As this concern grows and government-instituted sustainability mandates become stricter, brands will be focusing more on sustainability in the years to come than ever before.

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