Matomo, the GDPR compliant google analytics alternative

Mike and Eilidh discuss GDPR compliance of google analytics and Matomo a GDPR compliant google analytics alternative. The two go into depth on what anayltics are and why you would use them as well as how to use Matomo effectively.

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Timestamps:
5:51- What is analytics?
11:00 - Eilidh's Interlude
11:39 - Mikes Return
12:18 - Introduction to Matomo
17:36 - The Matomo system
21:24 - Open transitions
24:31 - Realtime
27:01 - Visitors
31:18 - Behaviours
34:52 - User's flow
39:41 - Heatmaps
46:14 -Screen recordings
49:26 - Custom reports