The new psychology of leadership: Why and how leaders need to care about group identity

Effective leadership is typically explained to be derived from the personal qualities of leaders that set them apart from others — as superior, special, different. In contrast to this view, The New Psychology of Leadership argues that effective leadership is grounded in leaders’ capacity to embody and advance a group identity that they share with others. This perspective encourages us to see leadership as a group process that centres on leaders working with group members to create, advance, represent and embed a shared sense of "us" that is capable of motivating and directing their followership. This talk presents evidence of these processes in action, and spells out implications for all-important questions of theory and practice related to a range of key topics in contemporary society.

[pamelagoode]

This takes you to a whole different understanding in leadership and followers, the areas that are shared, video was clear, I did have to listem several times but very helpful

[beverleymartin-berry]

Very good positioning of leadership in the group narrative.

[vanbinhpham]

The video sound is pretty good, beyond my imagination

[DavidSARAGA]

"L"Etat c"est moi" is not a quote from Louis XVI but from Louis XIV (who did not lose his head). And we're not even sure he said that.