Dana White Goes Sneaker Shopping With Complex

UFC president Dana White goes Sneaker Shopping with Complex's Joe La Puma at Undefeated in Las Vegas and talks about his love of Adidas, why the Air Jordan 1 Low is his favorite and breaks news on the UFC's new sneaker deal with The Rock and Under Armour.

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

[moygoodness]

Oh, Dana White left the Francis Ngannou fight early to go sneaker shopping. Makes total sense now

[GUM_]

I love any episode that aren't just Travis and Yeezys being bought. Seeing someone's love for a specific sneaker, and this love having nothing to do with hype is what I like most about sneakers.

[hunterhartman]

I appreciate that this dude came through and bought shoes he liked regardless of rarity or secondary value. Dude bought 5 pairs for $500, super reasonable purchase. Watching some people spend like 50k is insane, and Dana White totally has the means but is just like fuck it, I want Gazelles and Blazer lows

[miket]

Really refreshing to see someone come on the show and buy a load of non hype shoes. The man has a style and he is true to it 👊🏼

[victorelting]

I love how they go from talking about how awesome it is how all them fighters got their own personal drip and then Dana just casually says they all gotta wear the rocks shoe

[javidelgado]

He can show up for Sneaker Shopping but not to crown his champ.

[shaw]

Weird how they talked about sneakers being an outlet to display fighters personality then did a deal making all fighters wear basically the same shoe.

[ptv]

Dana was still scared putting the Heavyweight Belt over his winner

[hermanmelville]

Goes in, avoids the hype, and cops the stuff he actually likes. Solid.

[CanadianPrepper]

Strange how this is on trending after he walks out on arguably the best heavyweight in UFC history and anything about that fight is nowhere to be seen... hmmm

[retiredtidepodeater]

I genuinely appreciate how Dana has grown the UFC, but refusing to put the belt on Ngannou & skipping out on the press conference gives alot of credence to the the fact that the UFC may actually be the problem in their ongoing contract negotiations.

Dana would've probably been petty and have Gane the "Fight Of The Night" & "Performance Of The Night" bonus regardless of how he performed as long as he won. Petty 😂

[madhushandheerasooriya]

Meanwhile Francis Ngannou-"So you're shopping sneakers with my money" lmao

[ProfessorWillow]

UFC needs to pay their fighters more or allow them to aquire sponsors again.

[kungfukenny]

LMAO the timing of this vid. The editors must be fans of Francis to release this at this time. Pay your fighters Dana

[RudeyPnhefilms]

Perfect example on how you buy what you like and no running with the hype

[mariyatakeuchi]

He payed more for the shoes than he pays his own fighters damn

[ealvarez]

He’s surprised more fighters don’t have shoe deals? Dude literally killed his fighters’ sponsor deals through the Reebok exclusivity deal. Also, I see he purposely left out Jon Jones’ Nike deal. I still have 2 DS pairs of his free trainer 5.0s. Dana’s hate for fighters who speak out still continues until this day.

[Puffiscool]

Employee was like “bro didn’t get a single ounce of heat we gotta at least throw him a pair of dunks”

[Conan]

Those dunks they gifted him were Fire 🔥

[xymdrome]

Literally the richest man in the room getting the cheapest kicks in the room.