Banking as a Service Compliance for FinTech Marketing

There’s certainly a lot that goes into Marketing a FinTech:

- Creating your ideal customer profile
- Investing in a Marketing channel like social media or email
- Choosing your tone of voice, like if you’re going to go all in on puns or jokes or if you’re going to be educational

But before you start sharing your innovative new FinTech idea with the world, there’s special legal and compliance requirements you’ll need to consider since you’re Marketing a financial product. Things like:

- Whether or not your creative has to have special disclosures
- Certain sensitivities around language-usage
- To even what you name your products and company

So what happens if you don’t treat your marketing like you would your product’s compliance operations?

Listen to the conversation with Synctera's Danielle Harden and Andres Amador as they discuss:

0:00 Why FinTech marketing compliance is important
2:00 Agenda and intro to Danielle & Andres
3:50 What are regulators thinking about marketing Financial Services?
7:25 A rundown of FinTech rules and regulations marketing financial products
12:55 What's a consistent problem across FinTech marketing compliance?
17:17 Dos and Don'ts of FinTech Marketing
20:02 A demo of the Synctera Cases Console and how you can manage FinTech marketing compliance
29:50 Q&A from the community